The annual Australian Beer Festival will be returning this October for its 12 th year. The four-day festival, to be held from the 14 th to 16 th , will see The Rocks host Sydney’s ultimate celebration of beer and cider. Event attendees can expect 30 stalls to line Cumberland and Gloucester streets, showcasing some of the Australian craft brews. More than 30 Australian breweries will be represented this …

Coopers Brewery has launched a national campaign to promote its commitment to keeping the recipe of its Sparkling Ale the same as it has been over the last 150 years. The new advertisement, produced by Adelaide advertising agency KWP!, features Billy Joel’s hit song ‘Just The Way You Are’ and will be shown in cinemas across the country for the next nine weeks. The campaign will also run in digital, print …

  Sydney Craft Beer Week will launch its own awards night during this year’s program, dedicated to celebrating the people behind Australia’s craft beer industry. Event organisers decided to develop an independent set of awards for the festival after the Craft Beer Industry Association made the decision to move away from its national Craft Beer Awards, usually run in conjunction with Sydney Craft Beer…

Heineken is executing its largest ever Australian marketing campaign, starting with the launch of Heineken 3 last Friday August 26th. Australia is also the first market globally to launch the brand. Heineken describes its new brand as one that will allow consumers to “Have It All”. The product will boast lower calories (86 calories per bottle) and lower carbohydrates (5 grams per bottle). Don’t assume tas…

Coopers Brewery is celebrating the 60th birthday of its Managing Director and Chief Brewer, Dr Tim Cooper, with a limited edition 440ml can of his eponymous beer, Dr Tim’s Traditional Ale, this month. The release marks the first time that the brewery has released a 440ml can. 20,000 cases of the limited edition can are available and each is expected to retail for the same price as the existing 375ml can. …

Coca-Cola Amatil (CCA) announced its FY16 half year results last Friday. The group reported a positive 3.2 per cent increase in Earnings Before Interest and Tax (EBIT) to $326.9 million, while the company’s Alcohol and Coffee business reported growth in EBIT by 33.6 per cent. In an interview with drinks bulletin, CCA’s Managing Director of Alcohol and Coffee, Shane Richardson, revealed his forecasts for…

Australian craft beer home delivery service, Small Beer, launched last week with a number of independent craft breweries already on its profile. So far, the Adelaide-based company has signed Mismatch Brewing, Pirate Life, Smiling Samoyed, Hawkers and West City Brewing, and is hoping to stock La Sirene and Big Shed Brewing by month’s end. Small Beer allows customers to either purchase specific beers or joi…

4 Pines Brewing Company is expanding its offering of beers and baked goods with the opening of three new venues in the next 12 months. The first is a new eatery under the existing BrewPub in Manly, which will open in spring, followed by a brewing facility dedicated to barrel-aged beers in Newport and a hub within the Glen Street Theatre in Belrose that will be dedicated to 4 Pines beer and homemade bread!…

Premium Swedish cider brand, Rekorderlig, has released a new range of innovative Cider Cocktails. Jumping on the growth of cocktails globally, Rekorderlig has partnered with bartenders from across the world to create several simple punches that can be made to share, as well as a number of more complex recipes that use spices and chilli. “We’ve all experienced the global cocktail revolution, seen the move …

Ari Mervis, Chief Executive Officer of Carlton & United Breweries, has announced that he will be leaving the business, following AB InBev’s announcement of the new organisation structure and leadership team that will come into effect when the combined AB InBev/SABMiller business takes over on October 10. “A new zone comprising Australia, India and South East Asia will be established and will be headqu…