The tonic that’s got everyone talking July 27, 2020 In another coup for the booming Fever-Tree brand, its range of premium mixers went on sale at Woolworths outlets this week. The brand’s new Ginger Ale, Ginger Beer, Naturally Light Tonic and Indian Tonic will be stocked in 200 Woolworths stores across Australia. Fever-Tree’s range continues to grow, with the global launch of the Aromatic Tonic [expected to hit Australia later in 2017] completing a six-strong tonic portfolio. Asia Pacific Brand Director for Fever-Tree, Andy Gaunt says the brand is on track to double its 2016 sales figures in Australia, through both the increased footprint in grocery outlets, combined with the rapid increase with on and off premise distribution. “Expanding into the Australian grocery sector is a huge step for Fever-Tree,” said Gaunt. “We are always delighted to offer our customers more location options to buy their favourite mixers and know supermarkets will be a key component to growing accessibility of brand to loyal new customers.” A sample of Fever-Tree’s range: more than just a tonic water. Premium quality, award-winning brand In February this year, the brand was voted the ‘best selling and top trending tonic water’ by the world’s best bartenders for the third year running. Announced as part of the Drinks International Annual Bar Report that surveys 100 of the top bars in the world, Fever-Tree was lauded for its global influence in the category of tonics. Brand Report editor Hamish Smith said that “once again, more than half our our respondents name it their top tonic. As the first to ‘go premium’, Fever-Tree has expanded quickly and become the reference point for the category. “Nearly two thirds of our sample of top bars said Fever-Tree was the trending tonic. Essentially we are moving beyond gin and tonic to gin and Fever-Tree.” Moreover, Gaunt is thrilled with the brand’s achievements so far, stating that Fever-Tree is the “driving force hind the growth of the premium mixer category.” Fever-Tree global financial impact Fever-Tree has had a huge impact globally. Gaunt notes that “Fever-Tree has seen strong results globally in the first half of 2017” with the brand now available in over 50 countries around the world. Fever-Tree is doing so well internationally that executive and co-founder of the brand, Tim Warrillow sold 1.5m shares last Tuesday at 19.25 pounds each, and shortly after the tonic water surged by 77% in half-year revenues, with full-year results expected to be “materially ahead of expectations”. The brand has benefited from the continuing popularity of gin and tonic, which has lead to revenue increase of 113% in the UK. Moreover, the US is also huge markets for the brand, with Warrilllow reporting it was growing in strong double digits in the US market.