Heineken will become the exclusive Global Beer Partner of Formula 1 In a landmark deal, Heineken has reached an agreement to partner with Formula One Management, becoming the exclusive Global Beer Partner of Formula 1. This significant multi-year partnership will start at the newly renamed Formula 1 Gran Premio Heineken D’Italia 2016, in Monza. “Formula One is bigger than a race. It is a global event. F1…

The Australian Beer Company is charting new territory in its exploration of domestic craft beer with the launch this month of an exciting new limited release beer brand. Combining Tall Tales and Cracking Ales , Beyond the Black Stump will bring to life the stories and characters behind some of Australia’s classic rural tales, as interpreted through the creativity and expertise of Australian Beer Company …

The family-owned and operated Bright Brewery in Victoria has purchased its second site in the town to build a new production facility to help increase its beer volumes. The second brewery will take over the former Bright Dairy, located on Churchill Ave, just 1.5km away from the Bright Brewery. The purchase coincides with the brewery’s 10-year anniversary and a new era for the brewery as it enters into a p…

With cold weather quickly approaching, Willie Smith’s is bringing to market an innovative collaboration featuring two Tasmanian businesses deemed the ‘Tassie Bock’. Joining forces with the team at the relatively new Hobart Brewing Co., Willie Smith’s has created a rare Smoked Apple Bock. The uniqueness of the brew also required the aid of Lark Distillery and is being touted as a labour of love that will g…

The Swedes have got it just right. In the long cold months of winter, the people of Sweden celebrate Fika – a traditional social custom where people slow down, take a break, and appreciate the good things in life over hot drinks and a few nibbles. With our own winter almost upon us, Swedish brand Rekorderlig is bringing Fika ‘Down Under’ to showcase its popular Spiced Äpple Cider. A unique combination of …

Hawthorne Brewing Co. has just revealed Midnight in Bombay. The dark spiced wheat ale is the third release from their single batch Brewshed Collection. The unfiltered all-malt wheat ale is gypsy-brewed at Blackmans Brewery in Torquay. Inspired by a recent trip to India, Chief Brewing Officer Hamish Reed infuses traditional flavours of the region into the brew. Roasted malt, smooth aniseed, cocoa and smoky…

The latest figures from IRI (to 01/05/16) shows the top performing – and underperforming – categories in the Australian off-premise right now. Leading the market is beer, in particular Full-Strength beer, which currently represents 32.7 per cent of the total liquor sold in the off-premise. Shortly behind beer in terms of value is wine, accounting for $4,171,977 of the total industry’s dollars, which is be…

Robe Town Brewery in South Australia has released a beer made from ambergris, otherwise known as whale vomit. The ingredient is formed in the intestines of whales and is often hard to come by, but the brewery landed on a piece on the beaches near Robe, so thought…why not see what it tastes like in one of its beers? The very limited edition Moby Dick Ambergris Ale 7.4%ABV has been described by Robe Town …

Lion New Zealand has finalised an agreement to acquire one of the country’s most well-known and successful craft breweries. The acquisition of Panhead Custom Ales will come into effect on 1 July this year, making it the fourth craft brewery owned by Lion in New Zealand. Lion is now New Zealand’s largest beverage company and brewer, with other breweries including The Pride in South Auckland as well as Spei…

The name ‘megabrand’ has an uneasy positioning in the alcoholic beverage market, and while many look on with envy at brands holding market leading positions, a mixture of Australia’s infamous tall poppy syndrome and nationals choosing the best known and most loved brands to lead on price with can cause even the world’s largest brands to feel the pinch. That being said, when a leader gets behind its own ca…