Local beer company, Broo Limited, is set to build a $100 million brewery in Ballarat next year that will generate 100 jobs for the regional economy and $28 million per year through tourism.

Located on 15 hectares of industrial land on Ballarat Western Link Road, Broo at Ballarat, is being constructed with the help of environmental scientists and using sustainable technology to create the world's greenest brewery. The site is expected to attract thousands of visitors.

"Regional Development Victoria advises us to expect the potential for upwards of 75,000 domestic and 25,000 international visitors per year to the region," Hon Jaala Pulford, Minister for Regional Development said.

Broo intends to create 100 per cent of its own electricity through solar panels, wind turbines and bio gas on-site, while water for the beer will be sourced from an aquifer underneath the brewery. Filled from rain water, it is expected to save the company 300 million litres of water a year.

"We are committed to integrating a raft of state-of-the-art environmentally sustainable technologies that will help preserve our environment, conserve our resources and use our energy efficiently to reduce greenhouse gas emissions and enable carbon neutral beer production," said founder and CEO of Broo, Kent Grogan.

Broo Premium Lager and Australia Draught will be made at the brewery, enabling the company to increase volume to 480 million bottles per year and availability across the country as a result, plus a number of third party beer labels. 

The site will feature a visitor centre, museum, brewing experience tour and open spaces for entertainment. Both of the beers brewed on-site will be available at a Bar and Tasting Room, as well as Broo's Kakadu Ale and a range of evolving specialty brews. Broo will look to hire students from the local TAFE and university to work in the bar and restaurant.

It has been a big month for the ASX-listed company, which acquired the Mildura Brewery on 2 February. The purchase gave Broo a commercial brewing facility to make its beers at and the existing beer brands produced on-site. Prior to that, Broo secured national distribution of its beer in China with Jinxing Beer Group.

Construction of the brewery will commence in February 2018.