StayinFront & SouthTrade Toast Their New Partnership

StayinFront & SouthTrade Toast Their New Partnership

StayinFront has expanded its footprint in the Australian drinks industry, adding SouthTrade International to its portfolio of clients.

SouthTrade - the Australian distributor of brands including Southern Comfort, Green Fairy, Fireball, Limoncello, Patron and Titos - has chosen StayinFront TouchCG to support its field sales team with its mobile cloud-based sales force automation solution. 

The announcement follows TouchCG being implemented by Brown Brothers for its field sales team.

StayinFront is the global leader of mobile cloud-based field force automation and customer relationship management (CRM) solutions.

SouthTrade cited StayinFront’s award-winning mobile cloud-based products and its proven ability to deliver CRM, retail execution and data-driven selling tools specifically configured for the drinks industry, as key factors in its decision.

To increase field productivity, SouthTrade is equipping its field team with StayinFront TouchCG with Touch Analytics. The mobile SaaS solution provides full CRM and retail execution functionality with real-time, integrated sales data to support on and off-premise merchandising and selling activities. Using TouchCG, field reps will quickly perform distribution audits, create suggested orders based on inventory gaps or in-field opportunities, and submit perfect orders directly to wholesalers. 

Dynamic dashboards provide reps with a real-time view of their performance against their target KPIs at the individual outlet level, as well as territory level. Additionally, the management team will leverage the powerful analytics, reporting and communication tools in StayinFront EdgeCG to explore data and identify trends and exceptions; set new actions in motion, and monitor and measure performance.

StayinFront has been endorsed by the drinks association for its best-in-class technology and services and recognised by industry analysts for its mobile CRM, retail execution, guided selling and user experience.

Businesses of all sizes − from global Fortune 100 companies and distributors, to niche manufacturers and contract sales organisations – have implemented StayinFront solutions to standardise best practices, improve visibility and increase selling opportunities.

“We are impressed with StayinFront’s unmatched credentials and deep engagement with the Australian drinks industry,” remarked Richard Scott, National Sales Manager, SouthTrade International. “Our sales team will have the best-of-breed tools and data at their fingertips to work more efficiently, identify more opportunities and sell more effectively.”

“We are pleased to be deploying StayinFront for SouthTrade International, one of Australia’s leading spirits distributors,” said Clarence Dent, Managing Director at StayinFront Australia. “Our globally recognised, mobile, cloud-based SFA and CRM solutions will empower their field force to drive productivity and gain actionable insight to sell more effectively.”

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