The search for the 2016 Woodford Reserve Australia Cocktail Competition champion has begun. The event has grown considerably in size and popularity, following the successful launch of the competition in 2015, which was ultimately won by Thalita Alves. Bartenders can currently enter the competition by submitting their details and two cocktail recipes, both showcasing their skill and experience, via a dedic…

The classic Italian aperitivo Campari is turning Sydney red for the month of August as part of it’s latest activation, Rediscover Red. Campari launched the activation on August 4 by transforming the Clare Bar at The Old Clare Hotel in Chippendale, creating a red themed pop-up bar within the venue in celebration of the time-honoured Italian brand. The pop-up Campari Red Bar will take over The Clare Bar for…

Wild Turkey Kentucky Bourbon has announced a multi-year partnership with Academy Award winning actor, Matthew McConaughey, for its new global campaign “It’ll find you”. McConaughey will lead the campaign as Creative Director, with the aim to encourage consumers to the bourbon category, with Wild Turkey. “If our bourbon is for you, you will know, Wild Turkey, It’ll find you,” the campaign tagline reads. Au…

The International Spirits Challenge (ISC) in London has named William Grant & Sons (WG&S) ‘Distiller of the Year’. The title is the top honour at ISC and recognises the independent family distillers as among the best in the world. Overall, ISC was a great success for WG&S, which also received Scotch Producer of the Year and Liqueurs Producer of the Year. Simon Hunt, CEO of WG&S, said, “We …

David Stewart is the world’s longest-serving Malt Master, having joined The Balvenie distillery in 1962 at the mere age of 17. This year marks David’s 54 th year with the distillery and in July, in recognition of his contribution to the Scotch whisky industry, he was awarded an MBE by Her Majesty Queen Elizabeth II. To celebrate, David and The Balvenie distillery have created one of the most significant …

VDKA 6100 in conjunction with The Drink Cabinet and Jason Crawley have launched the new cocktail competition entitled “Drinks with De Niro”. The prize on offer is a once in a lifetime opportunity – the chance to drink cocktails with actor Robert De Niro in New York City and tour of some of Manhattan’s best bars. The VDKA 6100 cocktail competition encourages creativity and careful thought from bartenders w…

Grey Goose Vodka is set to unveil its latest advertising campaign at the Melbourne International Film Festival (MIFF), beginning next week. As partner of the festival, Grey Goose will use the opportunity to bring ‘La Pursuit’ to life for festival-goers during the opening of some of the hottest movies currently on screen. The new TVC has been directed by the award-winning Steve Ayson and captured by direct…

Think Spirits is now distributing Outerspace Vodka to the Australian market. The five-times distilled vodka is gluten-free and filtered through meteorites for ultimate purity. However, the most attention-grabbing aspect would have to be the packaging. The Outerspace Vodka bottle is shaped in the widely accepted form of an alien head. Co-founder Jim Denoon said, “It’s ironic. No one knows what an alien loo…

Australian vermouth brand, Regal Rogue, is currently seeking an investor for $850,000. Founder, Mark Ward, wants to push into a new phase of growth and establish Regal Road as ‘the world’s drinking vermouth’ as an alternative to gin. Regal Rogue is made using 100 per cent Australian wine and native Australian herbs and spices, and launched in Australia in 2012 and later in the UK. It is a semi-dry style a…

This winter, Chivas Regal Whisky and Pier One Sydney Harbour are holding a pop up chalet on the city’s harbourside, serving up warming cocktails and dishes until 30 September. Inspired by an alpine ski lodge, inside The Chivas Lodge consumers can while away the cooler months by a warming fire and on decadent couches draped with lush furs. The bar will be serving five Chivas Regal variations on the rocks o…