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Calabria Moscato slips into sleeves for summer

Calabria Moscato slips into sleeves for summer

Calabria Family Wines has unveiled its new Richland Moscato packaging, which has been completed with a crisp shrink sleeve wrap.

This will be the new look for their popular moscato wines, which were first released into the Australian market in 2005.

Marketing Manager Elizabeth Calabria-Staltare said the family was thrilled with the refreshed packaging, which has been well received in the market.

“We have aimed to excite and engage current consumers by brightening the packaging while still maintaining the key visual traits of the Richland brand,” she said. “Richland Moscato and Mosato Rosa wine are perfect for celebrations, gifts or just that special night in.”

The Richland range has collectively won more than 480 medals on the domestic and international wine show circuit.

Just in time for the warmer weather, Calabria’s Richland Moscato & Moscato Rosa is now available with an RRP of $10-12. The new look will be supported in-store with an extensive point of sale suite that includes, wobblers, shelf talkers and posters. For more information and sales, email [email protected] 

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