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Last Chance to Sign Up to Negroni Week!

Last Chance to Sign Up to Negroni Week!

Negroni Week is back in 2017 from 5-11 June. The week long celebration of the classic cocktail is a great opportunity to get consumers into venues and share the Negroni love.

Why not run a special deal or feature the Negroni as the cocktail of the week in your venue during Negroni Week? Venues can also hold master classes and tastings to help consumers learn how to make the perfect Negroni at home.

The initiative first launched in 2013, with around 100 participating bars globally. Each year, Negroni Week has only gotten bigger and better and in 2016 it had support from over 60 markets including the US, Italy, Germany, Australia, New Zealand and Singapore.

Campari and US magazine Imbibe are the organisers behind the event, which raises money for a number of charitable causes. This year the team has partnered up with 42 global not-for-profit charity partners.

There’s still time to enter with sign-ups closing Thursday 1 June.

You can confirm your involvement by making a minimum donation of US$25 to your charity of choice and entering your details online at

You can also stay up-to-date on all the happenings during Negroni Week by following @CampariAustraliaOfficial and @Imbibe on Facebook and Twitter or @CampariAU and @Imbibe on Instagram.

Tag a photo of your best-looking Negroni with #NegroniWeek.

Participating venues will also be able to download dedicated supporting materials from the website for help with activities. Campari is also pushing out these limited edition Negroni Week bottles through the month of June.

Negroni Recipe
Glassware: Old fashioned
30ml Campari
30ml Gin
30ml Sweet Red Vermouth
Method: Pour all ingredients directly into an old fashioned glass filled with ice. Stir gently.
Garnish: Half an orange slice

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