The latest figures from IRI (to 01/05/16) shows the top performing – and underperforming – categories in the Australian off-premise right now. Leading the market is beer, in particular Full-Strength beer, which currently represents 32.7 per cent of the total liquor sold in the off-premise. Shortly behind beer in terms of value is wine, accounting for $4,171,977 of the total industry’s dollars, which is be…
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