This week Bacardi-Martini Australia welcomed Patron Tequila to the portfolio taking over official distribution on Wednesday August 1.

The brand moves from South Trade International following the global acquisition by Bacardi Limited of Patrón Spirits International AG and its Patrón brand. 

In a dynamic category, Patrón is today the world’s top-selling ultra-premium tequila, leading the Australian super premium Tequila category and is currently growing Year on Year. 

Bacardi-Martini NAPAC Vice President Denis Brown said “We’re thrilled to welcome the Patrón brand to the Bacardi family, naturally, a perfect fit alongside our super premium offering including Grey Goose, Bombay Sapphire and St Germain amongst others. The Tequila category brings a significant growth opportunity for us, and we are confident that Patrón has all the credentials to lead the category value. We look forward to partner with our customers to realize this growth with themâ€? 

For more information about Patrón range and orders, please contact your Bacardi-Martini Australia representative or [email protected]