Peter Lehmann Wines is celebrating its 40th anniversary with a new shiraz that pays tribute to a promise the winemaker made to Barossa Valley grape growers.
‘The Bond’ Shiraz has been created to honour the promise Peter Lehmann made to Barossa winemakers and grape growers In the lead-up to the 1979 vintage.
The Barossa had experienced a large fruit surplus that threatened the livelihood of many grape growing families in the region, as they were unable to sell their produce. Understanding that these hard times could compromise the region’s future, Lehmann established his own winery. He took the surplus fruit from the growers, and with a handshake and his word as his bond, promised to repay them once he had starting making wine.
Pictured: Peter Lehmann with the Barossa growers
“The Bond is in honour of our winery’s founder Peter Lehmann – a fifth generation Barossan man who was as passionate about his community as he was of the craft of winemaking,” said Tim Dolan, Peter Lehmann Wines Senior Winemaker.
“Our winery and the bourgeoning Barossan region would exist today if it wasn’t for Peter’s courage and commitment back in the late 1970s. We are privileged to continue Peter’s strong relationships with over 140 growers across the region, who provide us with the Barossa’s finest grapes, including some of the greatest and oldest Shiraz in the world.”
Caroline Wood, Senior Brand Manager, Premium Wines – Marketing at Casella Family Brands said Peter Lehmann Wines’ rich history and winemaking expertise makes The Bond a wonderful addition to its stable of premium wines.
“The Bond is an evolved style of Barossa Shiraz that appeals to the modern consumer’s palate while still maintaining Peter Lehmann Wines’ hallmark consistency and quality,” Wood noted.
“Shiraz is the largest varietal by nearly 40% in both value and volume in the total red wine segment in Australia. The Bond sits in the $20-25 price segment which is growing at nearly 7% vs YA in value, as Australian consumers continue to premiumise their wine purchases from cheaper segments.”
The Bond is available now across Australia as an exclusive for independent retailers with a RRP of $24.95.