De Bortoli is toasting the huge growth of its La Bohème range with a new release: La Bohème Cuvée Rosé.
Sales of the La Bohème wine range are up 75.3% versus the previous year with all wines in the range in growth.
De Bortoli Wines’ rosé aficionados Leanne De Bortoli and Steve Webber had long aspired to create a sparkling rosé to join the range, after enjoying some ‘posh Laurent Perrier Grand Cuvee Rosé’ many years ago.
“It was the best sparkling rosé that we had tried,” said De Bortoli (pictured below with Webber). “Since then, I have wanted us to create something similar.”
The pair believe they’ve cracked the holy grail with their pale, dry La Bohème Cuvée Rosé
“Chardonnay, Pinot Noir and Pinot Meunier shape the wine, with Chardonnay giving the lovely breadiness, Pinot contributing toasty biscuit characteristics and Meunier giving generosity and complexity,” De Bortoli added.
The sparkling wine taps into Australia’s growing love affair with all things pink.
Recent data shows sparkling rosé category is gaining traction ahead of total sparkling (+12.2% vs +6.9% in the latest MAT)*.
De Bortoli isn’t surprised: “Who doesn’t love delicious pink bubbles to celebrate special occasions? They are made for each other!”
*Source: IRI scan MAT 21/10/2020