It’s all about the drinks at the Golden Globes, as most stars don’t get to try the fabulous food that’s served while they’re busy posing on the red carpet.

Eating isn’t allowed during the ceremony to avoid the sound of clinking cutlery on television.

But they DO get to drink, with Moët & Chandon and Fiji Water flowing throughout the ceremony. The two drinks companies, along with Lavazza and Lindt, are the major sponsors of the event and have product placed on every table. 

More than 125 cases of Moët Grand Vintage 2008 and Rosé Impérial magnums were delivered to the 2019 Golden Globes, held at the Beverly Hilton and had prime placement in ice buckets throughout the ballroom.

Additionally, 500 Champagne cocktails were served at the open bar, featuring cachaca and mango.

Moët was also served backstage to winners and presenters.

The Champagne maker also supplied bubbles to the after-parties. Around 2000 Minis, 500 750ml bottles and 50 magnums were delivered to various venues around Los Angeles. The Netflix bash even featured a Moët and Chandon vending machine

The Champagne house’s philanthropic initiative – “Toast for a Cause” – also celebrated its 10th year. 

The program gives nominees an opportunity to raise a toast with Moët & Chandon’s Imperial Minis in support of their favorite charities.

For each toast raised, Moët & Chandon donates $1000 to the chosen charity in the nominee’s name. More than 200 nominees have participated in the philanthropic initiative, including Kendall Jenner (pictured main), George Clooney, Leonardo DiCaprio and Jennifer Lawrence.

Since this program began, Moët & Chandon has raised over $250,000 for more than 150 charities, funds and causes across the country like the American Red Cross, Time’s Up and UNICEF.

The face of this year’s Toast for A Cause is Crazy Rich Asians star Gemma Chan (above). 

She noted to The Hollywood Reporter: “I’ve been fortunate to have had an exciting year, and what better way to celebrate my first Golden Globe Awards and the success and boundary-breaking milestones of Crazy Rich Asians than with a glass of champagne? I think Astrid would agree! In all honesty, while Moet has always been an iconic champagne, I also admire their focus on charity through Toast for a Cause, so was thrilled when they invited me to get involved in the program’s 10th anniversary.

“I have always placed great importance on philanthropy and embrace any opportunity to give back to causes that I’m passionate about. Now, more than ever, the Hollywood community is actively seeking out ways to give back, so it’s wonderful that Moet & Chandon continues to provide that opportunity for nominees on such an international stage like the Golden Globes.”

How Fiji Water stole the show at the Golden Globes

Sponsorship of the Golden Globes doesn’t come cheap, but it paid off for Fiji Water yesterday as its red carpet model went viral on social media.

#FijiWaterGirl gained tens of millions of social media impressions after Kelleth Cuthbert stole the show by photobombing all the stars.

Cuthbert was handing out Fiji Water bottles to thirsty celebrities on the red carpet and managed to successfully insert herself into a slew of photos.

As A-listers posed for photographs, the internet began to notice someone unexpected in the shots.

Ad Week noted: “Since the start of the Globes, the hashtag #FijiWaterGirl has been used nearly 7000 times (and counting) on Twitter, earning a whooping 98.9 million impressions on the platform, according to Brandwatch. (And the lesser-used hashtag, #FijiGirl, nabbed an additional 698,000.) And even on a night full of big stars, sentimental speeches and viral moments, the only other hashtag that earned more impressions during the Globes than #FijiWaterGirl was the #GoldenGlobes hashtag itself.”

It was also a boon for Cuthbert who scored 74,000 likes for a photo she shared from the night (above) on her personal Instagram account captioned: “Not the worst way to spend a Sunday… #goldenglobesfijigirl #fijiwatergirl”

So how much does Golden Globes sponsorship cost?

Companies keep their cards pretty close to their chest on how much they pay to be part of the action on Golden Globes night.

But it was revealed in court documents last year that Swiss chocolatier Lindt & Sprüngli paid The Weinstein Company $400,000 back in 2015 for exclusive confectionery rights to the 2016, 2017 and 2018 Golden Globes Awards.

The company sued when there was no party in 2018 following disgraced former co-chair Harvey Weinstein being accused by a slew of women of sexual harassment, misconduct and rape.

But what’s it worth?

Ad Week noted that for Fiji Water it was “a serious payoff after years of appearances at the Globes”.

“The brand has served as the official water sponsor of the show since 2015, but this is the first year that sponsorship resulted in some serious brand buzz,” it reports. 

Fiji Water released this statement about the event: “The award for Best Supporting Actress in (literally) Every Picture goes to FIJI Water Girl! FIJI Water Girl is a Los Angeles-based model and first-time FIJI Water Brand Ambassador.

“For more than a decade, FIJI Water has proudly maintained a presence at high-profile events, including major award shows, international film festivals and movie premieres. As the official water sponsor of the Golden Globes, FIJI Water, along with its FIJI Brand Ambassadors, hydrated guests on the red carpet and during the star-studded show. FIJI Water will continue to hydrate more of Hollywood this coming awards season.”

It also shared this montage of shots on Instagram …

And joked about the photobombing with this tweet …

According to Jeff Ragovin, chief growth officer for Social Native, a branded content platform: “Becoming a viral sensation is priceless for a brand. It makes Fiji more than just a product, it’s now an inside joke, a social sensation, the ‘cool’ brand that people want to be associated with. Evoking emotions from consumers is key to standing out in the competitive landscape where social trends dominate buying behaviors.”

After-party tipple time

After co-hosting the Golden Globe Awards, Andy Samberg and Sandra Oh (Best Actress in a TV Drama) kicked back with some drinks at a private Tequila Don Julio 1942-themed party.

Don Julio even had personalised bottles of the liquor on hand for the hosts at the ‘do, which was held at Delilah in West Hollywood. 

Some of the “closest friends” and “complete strangers” who turned up included Sterling K. Brown, Drake, Tiffany Haddish, John Hamm, Lorne Michaels,Amy Poehler and Maya Rudolph.