Dos Blockos The Colour of Beer has replaced Asahi as the exclusive beer at Virgin Australia Melbourne Fashion Festival (VAMFF).

Doss Blockos joins Virgin Australia, Visa, David Jones and Jacob’s Creek as VAMFF partner brands.

“We’re excited to be partnering with the Virgin Australia Melbourne Fashion Festival,” said Benjamin Cairns, Brand Manager at East 9th Brewing.

“It’s Australia’s largest fashion event. VAMFF and the Doss Blockos brand are the perfect match. Both celebrate creativity, innovation, and pushing the boundaries.”

Josh Lefers of East 9th Brewing’s Product Innovation Team said: “We invite everyone to join us for a Doss Blockos during the Festival at the The Plaza (located at the VAMFF hub, Melbourne’s Royal Exhibition Buildings) for a great festival vibe that’s free to attend. We’ll also be activating special offers for VAMFF ticket-holders across selected venues within the City of Melbourne…stay tuned on further detail!”

Doss Blockos The Colour of Beer made headlines in 2018 when East 9th Brewing trademarked the actual colour of beer in a partnership with global street-art paint brand, Ironlak.

Now in its 23rd year, VAMFF features more than 150 events in Melbourne from March 1-10. For more information visit vamff.com.au.