Jim Beam is working to introduce a new generation of drinkers to the bourbon category with the launch of the all-new Jim Beam Citrus Highball RTD this month. Bourbon already accounts for about half of all RTDs sold in Australia and is worth approximately $1.2 billion in sales value. The Jim Beam Citrus Highball RTD aims to offer existing bourbon drinkers with a refreshing alternative to the existing RTDs …

The Bundaberg Distilling Company (BDC) has opened the doors to its new Visitor Experience, following an $8.5 million upgrade. The new Visitor Experience opened its doors over the weekend and is set to raise the bar of one of Queensland’s top ‘must-visit’ destinations. BDC Chairman, Anthony Mortimer, said: “Bundaberg Rum is an Australian icon which now has the visitor experience to match its world class an…

Spirits Platform has been appointed as the exclusive marketing and distribution company for The Irishman whiskies in Australia. Having partnered with the Walsh Whiskey Distillery in Ireland, Spirits Platform will manage the distribution of The Irishman’s Founder’s Reserve (RRP $70), The Irishman Single Malt (RRP $80) and limited editions, The Irishman 12 Year Old Single Malt (RRP $110) and The Irishman Ca…

The Grace Hotel on Smith Street, Collingwood has just launched the Dewar’s Lock Inn. A pop-up whisky bar created to celebrate the life of Tommy Dewar, the Lock Inn invites the public to sample Dewar’s full range of whiskies and some of its award-winning single malts. Tommy Dewar was the maverick son of the Dewar’s founder, John Dewar. Andy Wren, Brand Ambassador for Dewar’s Whisky explains, “Tommy Dewar w…

Jim Beam Black has won the Bourbon Trophy, the highest awarded accolade in the bourbon category at the 2016 International Wine and Spirit Competition (IWSC). Jim Beam Black is aged for longer than the other bourbons in Jim Beam’s portfolio, resulting in a more “full-bodied flavour with smooth caramel and warm oak notes,” according to the judges. Jim Beam Black bourbon is “a premium bourbon with a more fla…

The search for the 2016 Woodford Reserve Australia Cocktail Competition champion has begun. The event has grown considerably in size and popularity, following the successful launch of the competition in 2015, which was ultimately won by Thalita Alves. Bartenders can currently enter the competition by submitting their details and two cocktail recipes, both showcasing their skill and experience, via a dedic…

Grant Burge Wines has released the newest vintage of its acclaimed Old Vine Filsell Shiraz. The 2014 Old Vine Filsell is made from near century-old vines on the Grant Burge Filsell vineyard and embodies all the characteristics of a bold and voluptuous Barossa shiraz. “The Filsell Old Vine Shiraz is a true icon of the Barossa, and the 2014 vintage is an exceptional addition to a proud and illustrious linea…

Premium Swedish cider brand, Rekorderlig, has released a new range of innovative Cider Cocktails. Jumping on the growth of cocktails globally, Rekorderlig has partnered with bartenders from across the world to create several simple punches that can be made to share, as well as a number of more complex recipes that use spices and chilli. “We’ve all experienced the global cocktail revolution, seen the move …

Ari Mervis, Chief Executive Officer of Carlton & United Breweries, has announced that he will be leaving the business, following AB InBev’s announcement of the new organisation structure and leadership team that will come into effect when the combined AB InBev/SABMiller business takes over on October 10. “A new zone comprising Australia, India and South East Asia will be established and will be headqu…

The classic Italian aperitivo Campari is turning Sydney red for the month of August as part of it’s latest activation, Rediscover Red. Campari launched the activation on August 4 by transforming the Clare Bar at The Old Clare Hotel in Chippendale, creating a red themed pop-up bar within the venue in celebration of the time-honoured Italian brand. The pop-up Campari Red Bar will take over The Clare Bar for…