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Product Launches & NPD

DIRECTO DE ALAMBIQUE - “Direct from the Still”

DIRECTO DE ALAMBIQUE - “Direct from the Still”

Tequila Herradura has unveiled the fourth release from its ‘house’ series, Coleccion de la Casa, Reserva 2015. The new tequila – Directo de Alambique – is crafted from 100 per cent blue agave and fermented with natural yeast. Bottled without any prior barrel ageing, the tequila is a reflection of its name, which translates to “Direct from the Still”. This makes for a crystal- clear spirit with robust note...

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ASM Liquor announces the Australian release of new ultra-premium vodka VDKA 6100

ASM Liquor announces the Australian release of new ultra-premium vodka VDKA 6100

Australian owned boutique spirits sales and marketing company, Artisan Spirit Merchants Pty. Ltd. (ASM Liquor) have unveiled VDKA 6100, its latest ultra-premium vodka from new Zealand. Launching to critical acclaim and exceptional sales in New York, New Jersey and Florida eighteen months ago, it is now Australia's turn to experience this ultra-premium vodka. VDKA 6100 is sourced from the pristine natural ...

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Beenleigh Distillery Rivals Vodka Category

Beenleigh Distillery Rivals Vodka Category

Beenleigh Artisan Distillery has released a vodka that it believes will take on Absolut and Smirnoff in bars and clubs in Australia. Beenleigh Cane Cutter Vodka, like the distillery’s rums, is also made from locally sourced produce, including Queensland cane, water and yeast. The vodka is also made from molasses instead of grains, making it gluten-free. “This is the only vodka in the country produced from...

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TWE to Release New Sauvignon Blanc to On-Premise Only

TWE to Release New Sauvignon Blanc to On-Premise Only

Treasury Wine Estates (TWE) is set to release the 821 South Marlborough Sauvignon Blanc exclusively to the on premise mid-March, 2016. Named after a vast mountain range in the Southern Alps of Marlborough, 821 South is a crisp wine that is ripe with citrus and tropical fruits. “It’s no secret that Marlborough sauvignon blanc is a must have varietal on premise, accounting for one in every five glasses sold...

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Flying Dutchman No.3, a Rum Made for Whisky Drinkers

Flying Dutchman No.3, a Rum Made for Whisky Drinkers

Flying Dutchman No.3 Premium Dark Rum is a new, three year old rum that's bucking the trend in production...This is a  rum , made for whisky drinkers. No.3 has been made by the Zuidam Distillery in The Netherlands and is a relative newcomer to the Australian market, imported and distributed by Savant Spirits. It follows the successful Flying Dutchman White Rum and Flying Dutchman No.1, and Savant Spirits ...

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Malt Fiction Releases Second Brew

Malt Fiction Releases Second Brew

South Australian brewing company Malt Fiction has released its second brew and first in can. Session Ale follows its older brother '13', the first beer launched by Malt Fiction in February last year. The beer is made from all natural ingredients and the brewery has added Amarillo hops to make it slightly bitter, but fruity and session-able. As for the trendy 375ml can, Malt Fiction brewers Jared Birbeck...

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4 Pines Releases First Small-Batch Brew of 2016

4 Pines Releases First Small-Batch Brew of 2016

This unique, fresh Imperial IPA and its striking bottle design is currently making its way onto local shelves around Australia. Keller Door ascends this new variety and first small-batch brew of 2016 from New World hops and straight from 4 Pines’ Brookvale brewery, with the beer landing in stores within hours of bottling. Providing a vast range of different styles each year, this fearless addition is sure...

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Coopers to Launch Carlsberg Mid in Australia

Coopers to Launch Carlsberg Mid in Australia

Carlsberg has chosen Australia to be among the first markets globally to launch its new Carlsberg Mid 3.5%. The beer will be managed by Coopers Brewery and distributed through Premium Beverages. Coopers will also brew Carlsberg Mid locally, at its Regency Park headquarters. National Sales and Marketing Director, Cam Pearce, says the brewery believes there's a strong demand for mid-strength beers in Austra...

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Sesión Tequila Releases Mocha

Sesión Tequila Releases Mocha

Sesión Premium Tequila will add a third flavour to its portfolio this month with Mocha (RRP $90). Made using supreme tequila, dark chocolate and highlights of creamy coffee, this infusion makes for a fresh, bold addition to shelves. Sesión Mocha Tequila begins with an initial savour of coffee and maintains a creamy texture throughout its last sip. Similar to the Reposado and Blanco flavours, Sesión Mocha...

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Dan Murphy's Says "Honest" Products Are on Trend

Dan Murphy

New Zealand’s award-winning Rochdale Cider is now being distributed through Dan Murphy’s in Australia. The family-owned brand, which uses only natural ingredients, is one of the country’s most popular ciders and its “honest” approach is also driving consumers to Rochdale in Australia according to the retailer. The cider is gluten free and has no added sugars or preservatives, which makes this product on t...

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