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Product Launches & NPD

Bundaberg Rum Reveals Next Release in Master Distillers’ Collection to Fans This Week

Bundaberg Rum Reveals Next Release in Master Distillers’ Collection to Fans This Week

Bundaberg Rum has announced the launch of the next installment in its Master Distillers’ Collection (MDC) to fans this week. To be released at the annual Spirit of Bundaberg Festival in October, the next in the series is a Black Barrel rum, distilled in 2005 and aged for the last ten years in American White Oak. The 'MDC Black Barrel – Distilled 2005' has then been finished in small, heavy charred barrels...

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Bundaberg Releases New Range of Innovative Cans

Bundaberg Releases New Range of Innovative Cans

Bundaberg Rum has released a new range of innovative cans across its Bundaberg U.P. Rum & Cola product, which heralds a number of Aussie Legends as part of the brand’s ‘Cheers to a Legend’ campaign. The new cans, in store now, have been paired with image recognition software, which means consumers can discover who the ‘legend’ is, simply by placing two cans together in front of the Bundaberg Legends a...

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2008 Classic Coonawarra Reschke Cabernet

2008 Classic Coonawarra Reschke Cabernet

The 2008 of Reschke’s most awarded wine, the ‘Empyrean’ – a 100 per cent Coonawarra cabernet – is now available. Available through Reschke’s online cellar door and Domaine Wine Shippers, this cabernet retails for $150 a bottle or $900 a six-pack - but it’s worth the price. Reschke Empyrean is the flagship of the Reschke range. Vines are meticulously hand pruned to produce small thick-skinned berries that ...

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SOFI Spritz in Larger Format and New Flavour

SOFI Spritz in Larger Format and New Flavour

The Australian wine spritzer with a Mediterranean twist, SOFI, has released a new, larger bottle for sharing and flavour for summer. Previously available as a single, 200ml serve, the new bottle is 300ml larger, designed to be shared as a cocktail. The 500ml is hoped to also provide the on-premise with a serve that can be used to create cocktail carafes or jugs this summer, served over ice with a slice of...

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Chivas Regal The Icon Weighs in at $4,699

Chivas Regal The Icon Weighs in at $4,699

At $4,699, Chivas Regal’s newest expression, The Icon, has been a long time in the making. It has been produced from a blend of some of the rarest and oldest whiskies and now sits as The Pinnacle of the Chivas range. Scotch whisky from more than 20 distilleries across Scotland make up this blend, including rare malts from Strathisla – the spiritual home of Chivas Regal, and the oldest continuously operati...

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4 Pines Delivers to Bottle Shops Within One Hour of Bottling

4 Pines Delivers to Bottle Shops Within One Hour of Bottling

Breaking records this September is 4 Pines’ latest Keller Door Small Batch beer, West Coast Red Rye IPA. To make sure consumers can purchase the beer at its freshest, 4 Pines delivered this new release to a number of Sydney bottle shops within an hour of bottling. The new release is an American style IPA – aromatic, full-flavoured, bold and bitter; think toast and raisins with a...

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De Bortoli Releases New King Valley Prosecco in Time for Summer

De Bortoli Releases New King Valley Prosecco in Time for Summer

De Bortoli Wines has today announced the release of its new prosecco from the King Valley, as this season’s ‘go to’ sparkling wine. Crafted by winemakers Steve Webber and John Coughlan with the help of some of the next generation De Bortoli family, it is perfectly suited to summer sipping, combined with Aperol and soda, or in a Bellini cocktail. “We just love these comments about prosecco from our family’...

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ABSOLUT Launches Premium RTD Exclusively to Australia

ABSOLUT Launches Premium RTD Exclusively to Australia

Pernod Ricard Australia today announced the launch of Absolut Botanik, a world-first range of premium, contemporary and refreshing RTDs. Absolut Botanik offers three unique flavours and distinctive and creative packaging, staying true to the essence of the Absolut brand. Available in both bottle and can format, Absolut Botanik is a mix of single source Absolut vodka, carbonated water and botanical flavour...

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Asahi Soukai – The All-New Premium International Mid-Strength Beer

Asahi Soukai – The All-New Premium International Mid-Strength Beer

Asahi Premium Beverages has launched a new premium international mid-strength beer. At 3.5% ABV, Asahi Soukai also plays into the lighter alcohol and lower carbohydrate space, with a slightly cleaner and smoother taste to Asahi's other Japanese beers. Michael Vousden, Senior Category Manager – Beer (Australia) said the company wanted to create a beer under the Asahi portfolio that would offer something to...

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Belvedere Releases 007 SPECTRE Limited Edition Bottles Ahead of New James Bond Movie

Belvedere Releases 007 SPECTRE Limited Edition Bottles Ahead of New James Bond Movie

Ahead of the anticipated release of 007 SPECTRE this November in Australia and in collaboration with the 24 th Bond adventure, Belvedere Vodka has released Belvedere 007 SPECTRE limited edition bottles. The special edition bottle features the iconic gun barrel and 007 gun logo. Available from October from Moët-Hennessy Australia, the collector's item will be released in 70cl, 75cl, 1L and 1.75L. In addit...

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