RTD and Premix

Beer, Wine and Spirit Producers Commit to Reducing Harmful Drinking Globally

Beer, Wine and Spirit Producers Commit to Reducing Harmful Drinking Globally

The International Alliance for Responsible Drinking (IARD) has released its two-year report of ‘Beer, Wine and Spirits Producers’ Commitments’ to Reduce Harmful Drinking. Signed back in October 2012, the commitments were agreed upon by CEOs of leading global producers of beer, wine and spirits to improve harmful drinking worldwide. The report released this week now highlights the steps and successes that ...

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Bacardi Legacy Finalist Named Australia’s Best Bartender

Bacardi Legacy Finalist Named Australia’s Best Bartender

This week, the Australian Hotels Association (AHA) handed out the 2015 National Awards for Excellence to members of the hospitality and accommodation industry. Atop a glow of highlights was the induction of New South Wales hotel industry stalwart, Bevan Douglas, into the Johnnie Walker Hall of Fame. The induction recognised Mr. Douglas and his family’s contribution to the city of Tamworth. Over the last 2...

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Orange Wine Region Comes to Life at The Drinks Industry Show

Orange Wine Region Comes to Life at The Drinks Industry Show

Liquor store owners, restaurant owners, beverage managers, sommeliers and caterers will have the opportunity to taste, trial and buy some local and uniquely cool climate wines from the Orange region when they attend The Drinks Industry Show in November this year. With over a century of combined winemaking history, Orange region based wineries Ross Hill Wines, Angullong Wines, Philip Shaw Wines and Printhi...

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And The 2015 Australian drinks Awards Winners Are...

And The 2015 Australian drinks Awards Winners Are...

Jim Beam & Lion – Beer, Spirits & Wine Last night, Australia’s leading beverage suppliers, distributors and retailers congregated at the Sydney Cricket Ground (SCG) to celebrate the night of nights – the Australian drinks Awards. Andrew Daddo welcomes attendees to the 2015 Australian drinks Awards Atop the plethora of high achievers who took away awards on the evening, were the much-anticipated...

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SKYY Vodka to Launch New RTD Range

SKYY Vodka to Launch New RTD Range

SKYY Vodka has announced the launch of Fused by SKYY, a new RTD range to hit market in September. The added line will focus around providing a natural, less sweet option for the vodka premix category. On the launch Nicole Stanners, Marketing Director - SKYY Vodka, comments: “In recent years vodka premixes have acquired a reputation for tasting overly sugary and filled with artificial colours and flavours....

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Lemon Ed To Sponsor Liverpool FC Australian Tour

Lemon Ed To Sponsor Liverpool FC Australian Tour

Distributor: Vok Beverages RRP: $8.49 for 500mL, or $20.00 for three 500mL bottles. Vok beverages has announced that Lemon Ed will be the Official Match Day Sponsor of the 2015 Liverpool FC Australian Tour. A brewed, hard lemonade, Lemon Ed launched in October 2014 and is a refreshing drink with a splash of alcohol. Vok Beverages Group Marketing Manager, Chris Illman, said, “Lemon Ed is definitely one o...

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Rekorderlig Rereleases Spiced Äpple Cider in Time for Winter

Rekorderlig Rereleases Spiced Äpple Cider in Time for Winter

Rekorderlig Rereleases Spiced Äpple Cider in Time for Winter Distributor: CCA RRP: $7.50 Welcoming back a seasonal favourite with a new look and new name, Rekorderlig introduces Rekorderlig Spiced Äpple Cider. Previously known as Winter Cider, the apple cider was only available in the colder months, but will now in response to consumer demand, be ready for purchase all year round, featuring the same gre...

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Jim Beam Moves into New Dark Spirit Segment with Devil’s Cut & Cola 9%

Jim Beam Moves into New Dark Spirit Segment with Devil’s Cut & Cola 9%

  Jim Beam is set to launch Devil’s Cut & Cola 9% RTD this month. This will be the only premium brand offering in the super high ABV. Beam Suntory Australia has released the new product after seeing the phenomenal growth the super high ABV segment of Dark RTDs is currently experiencing, and believes the new product will open up a new segment of dark spirit drinkers. Devil’s Cut 9% is available in a co...

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Drinks Picks: WKD Iron Brew

Distributed by: Suntory Australia RRP: $25 per six-pack (330ml/can) The global bestseller and top 10 ready-to-drink (RTD) in Australia, WKD Iron Brew, is now available in can format for summer, to both the on- and off-trade, from Suntory Australia. The new format is available in a 330ml can six-pack for convenience. In addition, WKD Iron Brew and WKD Vodka Blue are also both currently available in the 2...

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