RTD and Premix

New Distribution for Stoli Premium Vodka from November 1

New Distribution for Stoli Premium Vodka from November 1

The team at THINK SPIRITS today announced that it will take over the distribution, sales and marketing of the Stoli Group portfolio in Australia, starting November 1st, 2018. The distribution is currently with Proximo Australia. This announcement follows on from the recent news that Amber Beverage Corporation have acquired a majority share of THINK SPIRITS. Amber Beverage Corporation, which, along wi...

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Jim Beam Double Serve launches in Australia

Jim Beam Double Serve launches in Australia

The newest addition to the Jim Beam family, Jim Beam Double Serve premix, will launch in Australia later this month. Created by Beam Suntory and distributed across Australia by Coca-Cola Amatil, the new Double Serve expression contains two standard serves of Jim Beam Bourbon in each can.  A new take on Kentucky Straight Bourbon premix, the first cans of Double Serve will hit shelves from July 2...

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Vodka Cruiser Leads Digital Marketing with Facebook Live Series

Vodka Cruiser Leads Digital Marketing with Facebook Live Series

Vodka Cruiser recently partnered with female comedy trio SketchShe for a new approach to digital marketing in creating Vodka Cruiser TV (VCTC), a six-part Facebook Live series that now boasts 3.2 million content views and a reach of 1.35 million Facebook users.  VCTV episodes were designed for Vodka Cruiser to reach a broader demographic. Each 15 to 30 minute episode aired weekly at 8pm, covering 2016...

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CCA's Shane Richardson Reveals Forecasts for Second Half of FY16

CCA

Coca-Cola Amatil (CCA) announced its FY16 half year results last Friday. The group reported a positive 3.2 per cent increase in Earnings Before Interest and Tax (EBIT) to $326.9 million, while the company's Alcohol and Coffee business reported growth in EBIT by 33.6 per cent. In an interview with drinks bulletin, CCA's Managing Director of Alcohol and Coffee, Shane Richardson, revealed his forecasts for...

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Australia's Top Performing Categories

Australia

The latest figures from IRI (to 01/05/16) shows the top performing - and underperforming - categories in the Australian off-premise right now. Leading the market is beer, in particular Full-Strength beer, which currently represents 32.7 per cent of the total liquor sold in the off-premise. Shortly behind beer in terms of value is wine, accounting for $4,171,977 of the total industry's dollars, which is be...

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