Spirits Platform launches new website Posted by: Alana House August 11, 2017 Spirits Platform has launched a new website to provide educational content for industry users as well as brand-related content for both trade and consumers. The fully responsive new website features a modern design and seamless usability through its pinned-top navigation, search feature, category and drop-down menus with beautiful supporting imagery making browsing through brands and products so easy. The website focuses on providing information around the vast portfolio of premium spirits. The Bartender’s Corner is packed with blog articles, in-depth interviews and trends occurring across the spirits world. Upcoming news, events, launches and promotions are featured in What’s On and the News section provides more on latest brand news, promotions as well as new product releases across the premium portfolio. Recipes and Videos sections feature “how to make” cocktails, allowing users to view or reference dozens of cocktail recipes. Social media integration is featured throughout the site to allow easy sharing directly from a blog, recipe or video. Visitors can also subscribe to the website to ensure they don’t miss the latest Spirits Platform news, promotions, masterclasses or events. “We will constantly evolve the website and digital channels as well as look at new ways to improve the user journey so that we can be a useful and meaningful online resource destination to our customers and consumers” said Ian Atherton, CEO. As part of its integrated digital strategy, Spirits Platform has also launched a SIMPLY COCKTAILS Facebook page, which is the consumer communication side of the portfolio. The page features 30 – 60 second videos on cocktail recipes from a selection of the portfolio. “We wanted to bring our brands’ key drinks to life and engage directly with consumers so that we’re top of mind when considering their next purchase or ordering a cocktail at the bar.” says Atherton.