Diageo Reserve Assign First Ever Global Cocktailian Posted by: Stephanie Aikins June 21, 2017 What’s better than being a mixologist? For the answer to that you’d have to ask Lauren Mote, Canadian mixologist, educator and industry advocate, and recently appointed Cocktailian representing the Diageo luxury portfolio (Diageo Reserve). Cristina Diezhandino, managing director of Diageo Reserve, announced the selection of Mote for the newly created role and said, "As an award-winning bartender, business owner and drinks authority, Lauren will be a passionate advocate for luxury craftsmanship and our Reserve portfolio, working with influencers and the media, and her expertise will help support our commercial development and innovation streams. In addition, she will be a figurehead for our industry-leading World Class program, working alongside our World Class Bartender of the Year to promote the craft of bartending and inspire people across the globe to drink better." Speaking of her new role, Lauren Mote said, "Having won the 2015 World Class Bartender of the Year National Final in Canada, I'm hugely passionate about the role this program plays in championing the craft of bartending and great drinks, so I'm looking forward to taking a bigger advocacy role. But more widely, I am looking forward immensely to working with the Diageo Reserve community and other industry pioneers to help create luxury drinking experiences for consumers." Diezhandino concluded, "Diageo Reserve was founded on breaking new ground and is globally recognised as a benchmark in the luxury industry. Therefore we need to be at the forefront of trends, transcending the drinks category to draw learnings from other categories in order to deliver our vision of making luxury experiences available, accessible and aspirational to everyone."