Corona builds Melbourne "Wave of Waste" for World Oceans Day

Corona builds Melbourne "Wave of Waste" for World Oceans Day

Corona X Parley have used plastic from nearby beaches to build a “Wave of Waste" in Melbourne's Federation Square to mark World Oceans Day this Friday.

The installation weighs 1500kg, which is equal to the amount of plastic that enters Australia’s oceans each day. 

“Our ads usually showcase paradise the way we assume it to be, pristine and beautiful, but today it’s increasingly hard to find a beach without plastic. Through our work with Parley, we hope to reverse this trend. This World Oceans Day, Corona wants to remind the world that we all need to protect our beaches to continue enjoying them,” said Felipe Ambra, Global VP of Corona.

At Federation Square, Corona's 'From Where You'd Rather Be' OOH billboard featuring Chris Hemsworth - who is Ambassador for the Parley AIR X Corona initiative - surfing a beautiful ocean wave, will be juxtaposed with the 'wave of waste', to alert Aussies of the amount of plastic going into Australia's ocean every hour.

The activation brings to life new research commissioned by Corona, which reveals 74% of Australians underestimate or have no idea about how much plastic is entering Australia's ocean, but when confronted with the amount of plastic entering our waterways, the majority of Australians (89%) said they will make an effort to reduce their consumption of plastics.

Andy Vance, marketing manager, Corona Australia, said: "Corona is on a mission to protect paradise and plastic pollution is the most visible issue affecting paradise today. Our ads usually showcase paradise the way we assume it to be, pristine and beautiful, but today it's increasingly hard to find a beach without plastic. Through our work with Parley, we hope to reverse this trend. In the lead up to World Oceans Day, Corona wants to remind the world that we all need to protect our beaches to continue enjoying them by hijacking iconic symbols of paradise."

"I’m thrilled to be a part of this program, because I want to inspire people to find a solution and protect the world’s oceans so future generations can enjoy them like I do," Hemsworth said. 

Additionally, Corona and Parley are unveiling a limited-edition Hawaiian shirt design that incorporates plastic pollution imagery into the pattern. The Hawaiian shirts are available in three colours and can be purchased at wslstore.com/corona starting on World Oceans Day. Proceeds from each Corona Hawaiian shirt will go to Parley for the Oceans to help support its mission to protect our oceans.

Watch Hemsworth's video regarding plastic waste in the ocean below:

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