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ALDI denies plans Brisbane liquor barn

ALDI denies plans Brisbane liquor barn

ALDI has withdrawn an application to Brisbane City Council to convert one of its stores into a liquor barn and tavern.

7News revealed the documents, which detailed plans for its Ashgrove store, in Brisbane’s inner-northwest, includingthe “conversion of the existing… supermarket tenancy to an ALDI Liquor Barn”.

ALDI has been frustrated by Queensland's liquor licensing laws, which prevent alcohol being sold at the supermarket, meaning ALDI would need to open stand-alone bottle shops in the state.

However, the legislation also requires a retailer to own a pub before it can be granted a liquor licence, leading to ALDI’s development application to include a tavern.

The supermarket denied to 7News that it was pursuing the idea.

“This concept was explored as an option for Queensland customers but we can confirm we have no plans to do so,” an ALDI spokesperson told 7News.

ALDI has since asked for all the documents to be taken offline and the application has been suspended.

ALDI voted Australia's most trusted brand

Last week the German cut-price retailer stole Qantas' crown as Australia’s most trusted brand.

ALDI came out on top with Australian consumers in Roy Morgan the latest survey, with improvements in its Net Trust Score lifting the supermarket retailer from third to first in the latest Roy Morgan Net Trust Score survey.

Qantas fell to fourth position in the survey, behind NRMA and Bendigo Bank.

ALDI’s main supermarket rivals Woolworths and Coles are rated highly when considering trust but fell behind ALDI on Net Trust Score (NTS) due to their much higher levels of distrust. However, IGA trounced the big two, making it into the Top 10 at No.8.

According to Roy Morgan CEO Michele Levine, the importance of trust to a brand’s sustainable future is increasingly recognised as a key metric and “nowhere is a high level of trust more important than when it comes to the provision of the food we eat”.

“The success of ALDI’s entrance to the Australian market has been built not only on discount prices but also a reputation for reliability and meeting the needs of consumers," she added.

“ALDI’s ability to excel at its core competencies has built a level of trust in the Australian market without at the same time attracting the degree of distrust seen by its rivals.

“Measuring trust alone is never enough – we need to measure distrust and then subtract if from trust to reveal the accurate health of a brand.

“Although ALDI’s larger rivals both have high levels of trust, it is the number of Australians who express distrust in the two market leaders that they should be worried about."

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