SouthTrade International has added to it’s Australian craft spirits list welcoming 666 Pure Tasmanian Vodka to it’s portfolio
Continuing its vision to build a premium and strong local craft portfolio, SouthTrade International today announced it will begin exclusive distribution of leading Australian craft spirit brand 666 Pure Tasmanian Vodka, effective 1st October 2018. This follows the announcement that Think Spirits will be taking over the distribution of Stolichnaya Vodka trademark in Australia.
Founder of 666 Vodka Dean Lucas explains, “SouthTrade International is a business with fantastic energy and momentum as evidenced by recent brand additions and we are thrilled to be joining the SouthTrade family and what we consider to be the leading Australian craft portfolio. With the SouthTrade team’s knowledge, expertise and highly complementary portfolio, we plan to expand 666 Vodka with the next evolution of the brand inclusive of new packaging and product innovations.”
Dean continues, “We would like to thank Patrick Borg, Graeme Ewens and the Think Spirits team for all of their passion and hard work carried out over the last three years. The 666 Vodka brand transitions to SouthTrade after a period of strong growth over the last 12 months.”
Commenting on the partnership, SouthTrade International Managing Director Ray Noble says, “Joining future icon brands of Mr. Black, Starward Whisky and Adelaide Hills Distillery, we are excited to expand and strengthen our local craft spirits portfolio with 666 Pure Tasmanian Vodka. It’s an award-winning brand with strong growth ambitions and plans for expansion, which marries with SouthTrade’s vision of driving long-term success for premium local craft brands across Australia.
“While this is a fantastic opportunity for both companies, we would also like to acknowledge the great work Think Spirits has undertaken on the brand to maintain a leading position within the Australian premium vodka category.
“Established in 2007 and committed to sustainability, we were drawn to the brand’s authenticity using local ingredients and capturing the purity of the surrounding environment of Cape Grim and North West Tasmania. As the number one Australian premium vodka, this addition bolsters our focus towards building unique local craft brands with great stories.” concludes Noble.
666 Vodka is available through Dan Murphy’s, First Choice, Vintage Cellars, Independent retail and on-premise locations nationally.